News

All of us can miss some obvious things, but business climate changes swiftly from measured and calm to crisis. Period of careless and prosperous life, when many companies had crowds of clients, and we had chosen among them, is gone. We cannot cover the quarter budget by one contract any more.

BauMarketing performed as a partner of the creative marketing game "How to receive maximum profit, using the current condition of the building market in Ukraine", which was organized during the biggest building forum of Ukraine "Building industry and architecture. Autumn 2008".

The round table on the topic "The ways and methods of the building market measurement in Ukraine" took place in “Galizkie kontrakty” editor’s office on 12th of September, 2008.

BauMarketing® continue to release the basic reports about the construction materials market condition including the manufacture, import and export issues.

According to the data of annual population construction and renovation activity research, conducted by BauMarketing® company second time, each second Ukrainian family hires specialists for the renovation. Only one tenth part of people gives to the masters the whole work, 40% are ready to pay only for separate types of work, which they cannot do by themselves.

10th of April Ukrainian Rada released the protocol about the entering into World Trade Organization (WTO). 16th of April Ministry of Foreign Affairs of Ukraine forwarded a note to the general secretary of WTO, where it announces about the release of this protocol. Now during 30 days, or until 16th of May, Ukraine will become an official member of the biggest in the world trading organization.

The first and the only in Ukraine practical seminar, devoted to the practice of marketing researches on the construction markets conducting took place on 23th of May, 2008. Seminar attracted the attention of more than ten professional market players – marketing specialists of biggest construction companies - manufacturers and suppliers of the construction materials, and also analysts of the leading construction periodicals. This event was organized by BauMarketing company – specialized agency of building marketing.

Situation in the building industry in Ukraine for the last 2 years can be evaluated as a building boom. In the year 2007 it was built almost 1/5 times more residential real estate then in 2006 and it was started the construction of the commercial objects of twice more area. Moreover, the rise construction exceeds the rise in the building materials industries. During all year the regular claims as for the absence of the building materials (for example, concrete) appeared in the specialized press. Prosperous economic situation, which will last according to some forecasts minimum till the year 2010, will attract the investments (including foreign investments) to the building materials sector.

Construction companies, which success and commercial productivity often depends on the «human factor», have to face regularly the personnel question solution, more often – its material component. Based on the building industry salaries and compensations analysis, conducted by BauMarketing®, they can track the tendencies on the employment industry market in the spheres of work payment and compensations in the structure of positions and regions.

Middle class as the most active category of consumers is interesting for the marketing specialists of different markets.